PRESS BLOG

Visit Santa Cruz County Debuts SYMMETRY, Official Guide to Santa Cruz County

Santa Cruz County’s official traveler’s guide is now available. Symmetry, a 100-page upscale magazine, illustrates the cornerstones of the region that set it apart from other coastal California destinations. The front-of-book section features a community-focused lifestyle perspective of Santa Cruz County. Thoughtfully curated content in the form of comprehensive, journalistically-driven narratives and reflective photography conveying the soulful nature of Santa Cruz County are woven throughout the guide.   

This reactivation of the guide is the result of a unique partnership between Visit Santa Cruz County and Edible Monterey Bay to produce the publication.       

Four key pillars have been identified as themes that illustrate the rich diversity of our physical and emotional environment – attributes that are so deeply entrenched and distinctly Santa Cruz County: Coastline/Beach/Surf/Water/Healing; Redwoods/Nature/Trails/Landscape; Creativity/Artists/Performers/Expression; and Agriculture/Environment/Nurturing.  

A cover story embracing the redwoods explores in depth the resurrection of Big Basin Redwoods State Park and the opening of the San Vicente Redwoods in Santa Cruz County. The re-emergence of these parks reflects the healing that is taking place within the community following the devastating CZU August Fire.  

The back of the book serves to inform visitors about where to stay, eat, and what to do while in-market. Complemented by display advertising from hotels, restaurants, attractions and other local businesses, this section of the magazine features dining and lodging listings highlighting the amenities offered by various restaurants, hotels, bed and breakfast inns, motels, vacation rentals, and campgrounds. Activity listings, signature events, and a redesigned county map in a playful aesthetic are also trademarks of the magazine. 

A free copy of Symmetry can be downloaded or ordered online at www.santacruz.org or by calling 800.833.3494. 

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