To enhance the visitor experience to the legendary seaside amusement park, the Santa Cruz Beach Boardwalk is offering three new places for guests to purchase local mementos along the colonnade, big pink-and-yellow arches framing a postcard view of sand and sea. In February, The Nest opened its artisan-based shop, featuring work by local artists and small businesses featuring a variety of pottery, plants, honey, candles, soaps, and hand-crafted jewelry. Later this spring, The Walk is slated to open, featuring original Boardwalk apparel with fresh exciting new designs. Local artists from NHS, home of Santa Cruz Skateboards and Merge 4, a sustainable clothing accessory company will join other vendors to feature some signature skate-centric merch.  New MyBoardwalk Photos will be available just outside three rides and one “selfie zone.” Single-day and all-season digital photo passes are also available.

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