S. Martinelli & Company, founded in 1868 and still specializing in non-alcoholic apple juices, has debuted a new company store and tasting room in Watsonville where the business is headquartered. Visitors can sample Martinelli’s Gold Premium juices, sparkling ciders, sparkling juices, mulling spices and limited edition products. During prohibition, the company grew exponentially, encouraging consumers to “drink their apple a day.” Today, visitors to the tasting room can also learn about the history of the Martinelli’s juice brand through a collection of historical photos and archival machinery.

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