Closest International Airport Serving Santa Cruz County Announces New Brand

A new name for the closest international airport to Santa Cruz County has been unveiled! San José Mineta International Airport (SJC) was selected as the new identifier to lead with location. SJC is a 30-minute drive from Santa Cruz County and is the destination’s closest airport offering international flights.  

A new logo with colors representing the City of San José’s flag and the local climate – sun, warmth, poppies, ocean – combined with the tagline “Fly Simple” will be rolled out over the next several months. The logo will be integrated into other visual elements across SJC’s signage, bus wraps, advertising, and communications materials for the Airport.   

In December, Japanese low-cost carrier ZIPAIR launched a new trans-Pacific route between SJC and Tokyo’s Narita Airport to meet demand of Bay Area passengers.  In spring 2022, British Airways resumed its daily, nonstop service connecting Silicon Valley and London following a two-year suspension due to COVID-19. The UK has been identified as one of Santa Cruz County’s largest inbound overseas markets. 

SJC serves nearly 16 million passengers annually and ranked among the best airports in North America for customer experience, according to passengers and the Airports Council International.   

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