To reach leisure travelers, VSCC offers free online listings for local businesses and event promoters:
Hotels, meeting venues and special event locations can reach meeting planners and those planning a wedding using VSCC’s Partner Portal too. VSCC staff regularly attends meeting planner events, providing one-on-one outreach to this critical market and fields wedding inquiries on a weekly basis.
Visit Santa Cruz County (VSCC) hosts and promotes the santacruz.org web site. This user-friendly visitor information web site is the most comprehensive source on travel and tourism in Santa Cruz County and hosts over 1,500,000 unique visitors annually.
Visitors to the site are able to access information on a variety of topics, including lodging, attractions, restaurants, cultural arts, birding and wildlife viewing, special events and beaches. Visitors can also request a free copy of Symmetry, the Santa Cruz County Traveler’s Guide on the site. There are a number of opportunities for individual businesses or organizations to effectively promote to visitors.
Using VSCC’s Partner Portal, you can create a free online account which will enable you to customize your free online listing. Online listings include a direct link to your website, a phone number, description, and one image. Your listing can be updated at any time.
Visit Santa Cruz County offers partners a variety of opportunities to participate in marketing programs. For more information on participating in these exclusive programs, contact Crystal Gomez, Sales and Marketing Assistant & Community Liaison by email or by phone at 831-425-1234, ext. 115.
***********************************************************
OFFICIAL SANTA CRUZ COUNTY TRAVELER’S GUIDE
The Official Santa Cruz County Travelers Guide will focus on what Visit Santa Cruz County has identified as the four brand pillars of the destination: agriculture, coastline, redwoods and our beloved artist community. These organically relevant pillars represent towers of strength that require our collective attention, admiration and affection. The Travelers Guide will use the pillars as guideposts to illustrate a meaningful sense of place that will set the tone for editorial content.
This full-color magazine is published annually and is the most widely distributed tourism publication in Santa Cruz County. Complete with photographs, relevant articles and various reference listings, it is a veritable encyclopedia of area visitor information.
With an expanded reach and distribution of over 120,000 of this premiere publication, thousands of the Official Guides are available in hotels and provided to points of interest and State Park visitor center locations throughout the county, Visit California Welcome Centers and other key California and out-of-state markets. The Official Guide is also mailed free of charge domestically upon request and can be downloaded from Santacruz.org.
SANTA CRUZ COUNTY MAP DISPLAY ADVERTISING
Includes a limited number of display ad positions available on this VSCC-produced, full-color Santa Cruz County map. With a print run of 32,500 copies, this popular and useful tool is used by over 100 lodging properties at their front desks as well as rental car agencies and visitor-servicing locations throughout Santa Cruz County.
Visit Santa Cruz County invites local businesses to reserve an elevated position on SantaCruz.org – visited annually by over 1.5 million travelers planning a vacation. The Spotlight Featured Business marketing program provides a direct link to business websites on heavily trafficked landing pages where the featured business is displayed.