No Santa Cruz experience is complete without a visit to the vibrant downtown. Incorporate a group meal or activity at one of the quaint establishments along the tree-lined promenade of Pacific Avenue. A charming corridor of specialty shops, eclectic dining, markets, arts, and entertainment make for a multitude of convenient and satisfying activities for many tastes. Foodies will enjoy popping into tap rooms, sampling infused olive oils, grabbing a cone at the from-scratch ice cream shop, and noshing on artisan eats created from fresh local ingredients at the pop-up spaces and farmers markets. Salons, boutiques, comic shops, and art supply stores mean plenty of options for unique souvenirs and memorable gifts to bring home when your conference is over.
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