Santa Cruz County attracts visitors of all ages. From children who eagerly await summer break to grandparents who can recall fond memories of seaside beauty pageants of yesterday, Santa Cruz County is the perfect spot for multi-generational families to spend time reconnecting. LOOK FOR… Year-around family-friendly events hosted by the Museum of Art and History, for
Visitors flock to Santa Cruz for the redwoods and the coastline. They come to surf world-class waves, to catch sight of a blue whale in the Monterey Bay, and to experience the classic charm of the Santa Cruz Beach Boardwalk. Santa Cruz has a well-kept secret, however, that’s hidden in plain sight. It’s admittedly still a diamond in the rough but a cavalry of local artists, environmentalists, and community builders have plans to change that.
So, what is this precious local gem that’s been sitting right under everyone’s noses? It’s our city’s primary water source, a vibrant wildlife habitat, and soon-to-be community gathering place: the San Lorenzo River.
Airstreams are back! The sleek silver icons of the American road trip are becoming a more frequent sight on roads and Instagram. In Santa Cruz County, you won’t just see them being towed to the nearest campground. Local businesses have gotten creative with the cute gleaming trailers, transforming them into fun and unique spaces to shop, sip, and even spend the night!
There are farmers’ markets and then there are farmers’ markets. No one does them better than Santa Cruz. Our markets are festive, colorful events that bring locals and visitors together over a shared love of good food. Even with the Monterey Bay and majestic redwoods, the area’s most vivid beauty can often be found at the market.
Vacations often involve cramming as many activities as possible into a three-day weekend. We zip through the local’s favorites, pose for selfies with the tourist attractions, and snap artfully arranged shots of avocado toast and acai bowls consumed between mugs of artisanal coffee. It’s all about checking things off our bucket list, filling our Instagram feed, and, for those with kids in tow, finding creative ways to avoid a meltdown.
While we’re huge fans of both the bucket list and sharing experiences on social media, there is another way to experience both a new place and the familiar haunts you thought you knew like the back of your smartphone.