Following a formal and thorough executive search and interview process, Michael Martelon has have been named Chief Executive Officer and Executive Vice President of Visit Santa Cruz County (VSCC). Michael will begin his duties today, Monday, January 31, 2022. He has extensive experience in leading a destination marketing organization, including a tenure of nearly 11
SANTA CRUZ COUNTY, CA — Visit Santa Cruz County (VSCC) announces the election of new members to the Board of Directors. Each member began their duties on July 1, 2020, and will sit on the 25-member Board for two-year terms. New Board members are Kent Berman, Jay Bhula, and Peg Danielson. Kent Berman, Aspromonte Hospitality With nearly
SANTA CRUZ COUNTY, CALIFORNIA — In an effort to promote safety and support local businesses as they reopen Visit Santa Cruz County (VSCC) has launched The Safety Pledge Campaign, a positive approach that urges residents and visitors to be courteous, respectful, and caring of those around them – and that by social distancing and wearing a mask – among other best practices – they are protecting others and themselves. The Safety Pledge goes beyond stating the rules and appeals for a spirit of goodwill toward others.
SANTA CRUZ COUNTY, CALIFORNIA — In January, Visit Santa Cruz County (VSCC) released key findings from a survey of LBGTQ+ travelers about Santa Cruz County. The top-line survey results were shared during an LBGTQ+ Hospitality Forum and Training Seminar at The Hotel Paradox in Santa Cruz.
SANTA CRUZ COUNTY, CALIFORNIA — This summer, there’s no shortage of new things to see and do in California’s quintessential beach town. In Santa Cruz, a nod to surfing history, a new place to grind, a diminutive museum, a resort renovation and more are all on tap for summer 2020.