The Sales and Marketing Assistant & Community Liaison provides support for corporate group sales; international marketing efforts; cooperative partnership sales efforts; and website maintenance. Responsibilities include supporting various sales and marketing initiatives including administrative support for tracking and reporting measurable annual goals. This position provides sales and administrative support and reports to both the Director of Sales & Travel Trade (DOSTT) and the Director of Interactive Marketing & Analytics (DOIMA).


The employee will be organized and enjoy being challenged by working on a variety of duties and deadlines on any given day. The employee should have experience providing sales support and enjoy providing customer service. A priority for this position will involve database management, sales and marketing activity coordination, email marketing, and administrative support. The preferred employee will exemplify the following in a fast-paced, deadline-driven office environment:

  • Ability to work independently and meet deadlines
  • Demonstrate diplomacy and problem-solving skills
  • A support-oriented workstyle
  • Attention to detail and accuracy
  • Consistently strive for excellence in verbal and written communications
  • A friendly demeanor and ability to provide superior customer service competencies
  • Technical acumen and expertise in databases and CRM systems
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint)
  • Group Sales/Tourism/Hospitality work experience helpful
  • Position requires a California driver’s license, a good driving record, and a registered and insured vehicle

Candidate should also have the ability to lift up to 50 pounds, as well as to reach above head to access office supplies.


This position is the point person implementing database entry daily for data processing related to the following efforts: group sales, international marketing, cooperative marketing, CRM upkeep and website maintenance support.

Sales Support – Corporate/Group and International Marketing Efforts

  • Inquiry Response: Support the DOSTT in responding promptly to group inquiries.
  • Trade Show Coordination: Support DOSTT in preparing for trade show participation.
  • Familiarization and Site Tours: Support DOSTT in the coordination of familiarization and site tours for visiting clients
  • Client services such as distribution of travel guides, maps, teambuilding information, restaurant referrals, and other services that will enhance their event.

Sales Support – Cooperative Marketing & Community Liaison

  • Provide administrative support to the DOSTT to update and develop sales correspondence.
  • Facilitate continued data input of sales contact lists on the database
  • Populate the database with new partner listing information and continually update and upkeep current partner listing promptly.
  • Follow up with new partners to make sure they are informed about the benefits of partnership, and portal log-in credentials. Inform Visit Santa Cruz County (VSCC) staff about new partners.
  • Periodic development of program-related email lists and e-blast development.
  • Increase visibility and understanding of the work done at VSCC through community outreach.

Website Maintenance

  • Support the Director of Interactive Marketing & Analytics with ongoing website updates such as:
    • Adding/fixing 404 errors, broken links, redirect chains, and more
    • Updating/resizing/removing photography, video, file assets on website
    • Making content/description changes on landing pages
    • Updating hero banner quarterly and main hero banner on home page to ensure seasonality
    • Updating blog carousel monthly/quarterly to ensure seasonality
    • Upkeeping all partner related data on website and proofing for accuracy
  • Support in sales and marketing programs ensuring partners have visibility on site and are operating and tracking data
  • Support in Monsido upkeep of the database for SEO priorities and track all changes
  • Act as the backup for the Events Calendar on site and source local events.
  • Act as the backup for the web checks conducted by the Visitors Center staff.


  • Other duties as assigned.

INTERNAL RELATIONSHIPS: Reports to the Director of Sales and Travel Trade and Director of Interactive Marketing & Analytics.

EXTERNAL RELATIONSHIPS: Interfaces with Tourism Marketing District members, partners in tourism, creative content vendors, and regional and state tourism organizations.

Please do not contact Visit Santa Cruz County via telephone or in person in response to this ad. Send your resume and cover letter via Indeed relay email only with your brief introductory letter noting your qualifications for the position-local candidates only. Any responses without the preceding requests will be filtered out.

Visit Santa Cruz County is an Equal Opportunity Employer. Equal employment opportunity includes, but is not limited to, employment, training, promotion, demotion, transfer, leaves of absence, and termination. All applications will be considered only on the basis of the applicant’s knowledge, skills, and ability to perform the essential functions of the position, with or without reasonable accommodation. It is our established policy to provide equal employment opportunities to all qualified persons without regard to race, color, religion, sex, pregnancy, gender, sexual orientation, age, national origin, physical or mental disability, military or veteran status, genetic information, citizenship status, or any other protected classification, in accordance with applicable federal, state, and local laws.

Job Type: Full-time

Pay: $26.00 – $28.00 per hour

Expected hours: 32 per week


  • 401(k)
  • Cell phone reimbursement
  • Dental insurance
  • Health insurance
  • Health savings account
  • Mileage reimbursement
  • Paid time off
  • Retirement plan
  • Vision insurance


  • 8 hour shift
  • Day shift
  • Evenings as needed
  • Monday to Friday
  • Weekends as needed

Travel requirement:

  • Travel


  • Driver’s License (Required)

Ability to Commute:

  • Santa Cruz, CA (Required)

Ability to Relocate:

  • Santa Cruz, CA: Relocate before starting work (Required)