The Shop Santa Cruz County season is here! Keep it local, distinctive, and shop safely! Bring the love to family and friends AND your favorite Santa Cruz County-based local businesses with gift certificate and e-card options this year. From outdoor adventure and Santa Cruz experiences to local shops and eateries, this array of gift certificate options will satisfy everyone on your holiday shopping list. Let’s Cruz Safely this season and support local businesses!
Here are a few of our favorites:

Shop Small
Annieglass
Handcrafted glassware – from kiln to table – available in a variety of styles and designs.
BUY ONLINE HERE
800.347.6133
Bookshop Santa Cruz
Santa Cruz’s independent destination for new & used books, magazines, cards, toys, gifts, Santa Cruz t-shirts.
BUY ONLINE HERE
831.423.0900
Capitola Beach Company
Learn to SURF & STAND UP PADDLE in Capitola! Capitola Beach Co. offers surf and stand up paddle (SUP) equipment rentals & lessons. Plus, visit their boutique for men’s, women’s & kids surf apparel, footwear, sunglasses & unique gifts.
BUY ONLINE HERE
831.462.5222
Craft Gallery
Unique gifts, pottery, art glass, jewelry, jewelry boxes, garden decor, clocks, candles, sea glass, and sandcastles. So many special treasures to choose from!
BUY ONLINE HERE
831.475.4466
Cowbelles for Heart & Home
Always a surprising array of antique and fresh furnishings, decor and gifts including mirrors, lighting and accent pieces for home and garden.
BUY ONLINE HERE
831.454.6591
DIG Gardens
A mix of extraordinary items for the garden and home, including terrariums, specimen houseplants and contemporary home and gift items mixed with garden supplies.
BUY ONLINE HERE
831.466.3444
Hip & Chick Organiks
Luscious batches of their sugar scrubs, lotions, oils & butters, or soy candles. Handcrafted bath & body products infused with organic ingredients.
BUY ONLINE HERE
831.345.7352
Home/Work Santa Cruz
Home/Work is an inspiring and laid-back destination for discovering carefully curated housewares and gifts.
BUY ONLINE HERE
831.316.5215
O’Neill Surf Shop
Featuring the largest selection of O’Neill wetsuits in the world. Over 250 surfboards in stock. Men’s and women’s swimwear year round. Clothing and footwear for the whole family. Sunglasses from all the top brands.
BUY ONLINE HERE
831.475.4151
Pacific Trading Company
Curated collections from over 100 brands including Michael Stars, Eileen Fisher, Johnny Was, Velvet, AG Denim, Sanctuary, Love Heals, Citizens of Humanity, Frank + Eileen, Mother Denim, Free People, Dolce Vita, Tysa and more.
BUY ONLINE HERE
831.423.3349
Surf City Santa Cruz
Surfboards, skateboards, boogie boards, skim boards, shorts, sandals, shoes, hats, tank-tops, T-shirts, hoodies, jewelry, shoes, beach towels, candles, gifts, seashells, jackets, swim wear.
BUY ONLINE HERE
831.426.9699

Santa Cruz Experience + Adventure
Chardonnay Sailing Charters
Experience the Monterey Bay on Chardonnay II and Chardonnay III, both luxurious 70-foot sailing yachts in Santa Cruz.
BUY ONLINE HERE
831.423.1213
Go Jump Santa Cruz
See the Bay a different Way with Go Jump Santa Cruz, the Bay Area’s best rated skydiving operator. Specializing on first time jumpers, no experience necessary.
BUY ONLINE HERE
831.346.5867
Kayak Connection
Kayak Connection is the Monterey Bay favorite for kayaking and standup paddleboard tours, classes and sales.
BUY ONLINE HERE
831.479.1121
Kuumbwa Jazz
Support now and save later! Purchase a Kuumbwa Jazz gift certificate for a lucky someone (or yourself!) and it will include a one-time 15% discount when redeemed for concert tickets.
BUY ONLINE HERE
831.427.2227
Mount Hermon Adventures
Adventures in the coastal redwood forest on the Redwood Canopy Tour, a fully guided 6 zip line canopy tour or the Sequoia Aerial Adventure, a self-directed, multiple challenge adventure course.
BUY ONLINE HERE
831.430.4357
O’Neill Yacht Charters
Come aboard the 65′ Team O’Neill catamaran and experience adventure and beauty on Monterey Bay. Fun and memorable for the whole family, as you venture along the picturesque coastline and spot the local marine wildlife.
BUY ONLINE HERE
831.818.3645
Pasatiempo Golf Club
Pasatiempo Golf Club is located in Santa Cruz, California, and many of its holes offer spectacular views of nearby Monterey Bay.
BUY ONLINE HERE
831.459.9169
Roaring Camp
See California’s towering redwood trees from two historic railroads. Travel on authentic 19th century steam trains through the Big Trees to the summit of Bear Mountain or ride early 1900s Pullman cars and open-air excursion cars along a scenic river gorge through Henry Cowell Redwoods State Park to the beach of Santa Cruz.
BUY ONLINE HERE
831.335.4484
Santa Cruz Beach Boardwalk
Give the gift of the Santa Cruz Beach Boardwalk with a Season Pass or MyBoardwalk Card good for individual rides, attractions, arcades and midway games. Please contact the Santa Cruz Beach Boardwalk for current operating status.
BUY ONLINE HERE
831.423.5590
Santa Cruz Museum of Art & History (MAH)
Find your space amongst the curious and creative as the Santa Cruz Museum of Art & History (the MAH) expands their offerings online and across Santa Cruz County through outdoor exhibitions, virtual craft nights, creative collaborations, and much more.
BUY ONLINE HERE
831.429.1964
Sup Shack LLC
The best water experience in the Santa Cruz Harbor! Stand-up paddle rentals and beginner lessons for all ages.
BUY ONLINE HERE
831.464.7467
Surf School Santa Cruz
Surf School Santa Cruz, the best-rated surf school on the West Coast, accepts students of all ages and skill levels and guarantees a quality, safe, and fun experience for those wanting to learn to surf in California.
BUY ONLINE HERE
831.428.3647
The Painted Cork
A fun experience for the whole family! Paint & sip art studio.
BUY ONLINE HERE

Eats, Treats, Wine + Dine
Ashby Confections
Exquisite artisan chocolates and confections. Using the finest local ingredients to create luxurious and visually stunning treats for the most discerning chocolate palates.
BUY ONLINE HERE
Location: Scotts Valley
831.454.8299
Avanti Restaurant
Farm to table, organic, artisan, locally sourced food.
BUY ONLINE HERE
Location: Westside Santa Cruz
831.427.0135
Back Nine Grill & Bar
Fresh from ranch to grill with a California spin.
BUY ONLINE HERE
Location: Santa Cruz (Near Pasatiempo Golf Course)
831.426.3112
Bargetto
Handcrafted, award-winning wines in the Santa Cruz Mountains since 1933.
BUY ONLINE HERE
Location: Soquel
831.475.2258
Birichino Winery
Birichino have made fine wines from 19th and early 20th century vines (+ a few from the Late Disco Era) on the Central Coast since 2008. their aim is to make delicious wines that give pleasure, revitalize and revive.
BUY ONLINE HERE
Location: Downtown Santa Cruz
831.425.4811
Brew Cruz
A beer lovers dream gift. Take a tour at select breweries in Santa Cruz County.
BUY ONLINE HERE
Locations Varies
831.222.0120
Bruno’s Bar & Grill
Recently voted Best Sports Bar in Santa Cruz County by Santa Cruz Waves readers, Bruno’s is a great spot for great food, tasty drinks, and a good time.
BUY ONLINE HERE
Location: Scotts Valley
831.438.2227
Cafe Cruz
Popular local restaurant featuring sustainable seafood, natural meats & fresh organic produce.
BUY ONLINE HERE
Location: Soquel
831.476.3801
Capitola Wine Bar
Choose the perfect glass, flight or bottle from over 100 wines, then enjoy fireside.
BUY ONLINE HERE
Location: Capitola
831.476.2282
Charlie Hong Kong
Organic Asian inspired street food. Vegan noodles & rice bowls – chicken, seafood, tofu & savory meats options. “Healthiest Restaurant in Santa Cruz County” Voted Best Cheap Eats.
BUY ONLINE HERE
Location: Santa Cruz
831.426.5664
Crow’s Nest
Spectacular ocean and harbor views. Friendly and casual atmosphere. Fresh seafood, aged beef, shellfish, pasta and an abundant salad bar. Breakfast, lunch and dinner daily.
BUY ONLINE HERE
Location: Santa Cruz
831.476.4560
Gayles Bakery
Pastas, roasted chicken, vegetarian dishes, soups, specialty salads, award-winning breads & pastries, wine and espresso.
BUY ONLINE HERE
Location: Capitola
831.468.1200
Jack O’Neill Restaurant & Lounge
Enjoy great food and drinks at the Dream Inn Santa Cruz restaurant.
BUY ONLINE HERE
Location: Santa Cruz
831.740.8069
Kianti’s
Voted Best of Santa Cruz since 2004. This high energy restaurant offers hand tossed pizzas & create your own pastas.
BUY ONLINE HERE
Location: Downtown Santa Cruz
831.469.4400
Mutari Chocolate
The folks at Mutari Chocolate are cocoa perfectionists, connoisseurs, and enthusiasts. Specializing in ethically sourced, single-origin chocolate and cocoa, one bite (or sip) and you’ll taste the crafted difference.
BUY ONLINE HERE
Location: Downtown Santa Cruz
831.687.8141
Pacific Cookie Company
Baking fresh gourmet cookies daily since 1980, they guarantee you will be able to find your favorite in their selection of 15 delicious flavors.
BUY ONLINE HERE
Location: Downtown Santa Cruz
831.429.6905
Persephone
Persephone is a locally owned fine dining restaurant overlooking Aptos Creek. They serve a seasonally rotating farm to table menu based off of locally sourced organic ingredients.
BUY ONLINE HERE
Location: Aptos
831.612.6511
Santa Cruz Coffee Roasting
Roomy & centrally located, Santa Cruz’s original specialty coffee roasting company is the originator of the BrewBar, the original and first retail pour over coffee bar.
BUY ONLINE HERE
Location: Downtown Santa Cruz
831.685.0500
Santa Cruz Mountain Brewing
An organic brewery showcasing seven flagship ales, seasonal ales, organic sodas and a full food menu. Dog friendly. Family friendly.
BUY ONLINE HERE
Location: Westside Santa Cruz
831.425.490
Shadowbrook Restaurant
A hillside ‘cable car’ and a meandering path lead you down through lush gardens and waterfalls to this world-famous restaurant on the banks of Soquel Creek. Enjoy creative specials and traditional offerings in an atmosphere of old-world charm and grace.
BUY ONLINE HERE
Location: Capitola
831.475.1511
Snap Taco
New school tacos and bowls inspired by a world of flavor. Aguas frescas, healthy juices, signature cocktails, and adventurous wines and beers in a festive atmosphere with indoor, sidewalk and private courtyard seating.
BUY ONLINE HERE
Location: Downtown Santa Cruz
831.824.6100
Storrs Winery
Award-winning, handcrafted wines from small, family-owned vineyards throughout the Santa Cruz Mountains.
BUY ONLINE HERE
Location: Corralitos and Santa Cruz
831.458.5030
The Penny Ice Creamery
The only ice cream shop in Santa Cruz making delicious ice cream completely from scratch in-house. Flavors change with the seasons, and feature locally farmed and organic ingredients.
BUY ONLINE HERE
Location: Downtown Santa Cruz, Pleasure Point, Aptos
831.204.2523
The Picnic Basket
The Picnic Basket is dedicated to simple, delicious food and treats, seasoned with lots of love.
BUY ONLINE HERE
Location: Santa Cruz (Near the Wharf and Boardwalk)
831.427.9946
The View at Chaminade Resort & Spa
Brand new restaurant features contemporary California cuisine capturing the rich flavors of the Central Coast. The menu focuses on local products and also offers a “Pooch Patio Menu.”
BUY ONLINE HERE
Location: Santa Cruz
831.283.6569
VinoCruz Wine Bar & Restaurant
Enjoy over 50 local wines by the glass, craft beer on tap and yummy cider! Our award winning cuisine is all made fresh in-house with an emphasis on quality.
BUY ONLINE HERE
Location: Soquel
831.426.8466
Zelda’s on the Beach
Zelda’s is a large beach front restaurant with a large deck just steps from the sand! Breakfast, lunch, and dinner, full bar, and two local beers on tap!
BUY ONLINE HERE
Location: Capitola Village
831.475.4900

Stay a While: Hotel Gift Certificates + Deals
Capitola Hotel
Steps to the beach, in the heart of the Capitola Village, their boutique hotel offers luxury rooms dressed in crisp white cotton linens and the most comfortable beds you’ve ever slept in.
BUY ONLINE HERE
Location: Capitola Village
831.476.1278
Carousel Beach Inn
Located across from the Santa Cruz Beach Boardwalk amusement park, the Carousel Beach Inn offers comfortable guest rooms just steps from the beach.
BUY ONLINE HERE
Location: Santa Cruz (Near Beach Boardwalk)
831.425.7090
Chaminade Resort & Spa
Situated on 300 wooded acres in scenic Santa Cruz, Chaminade Resort & Spa is a spectacular resort featuring breathtaking views of the Monterey Bay and the Santa Cruz Mountains.
BUY ONLINE HERE
Location: Santa Cruz
831.283.6569
Dream Inn
Santa Cruz’s only beachfront hotel adjacent to the beach/Boardwalk and Wharf. Every room has a private ocean-front balcony.
BUY ONLINE HERE
Location: Santa Cruz
831.470.8069
Fairfield Inn & Suites by Marriott, Capitola
Elegant, hotel near beach, shops, quaint Capitola Village, Pleasure Point surfing. Free internet, breakfast, exercise room, pool/spa, bocce court, whirlpools, fireplaces.
BUY ONLINE HERE
Location: Capitola
831.427.2900
Fairfield Inn & Suites by Marriott, Santa Cruz
Located two miles away from UC Santa Cruz and walking distance to Natural Bridges State Beach. Rooms and suites with private balconies offering breathtaking views. Fireside patio and on-site market.
BUY ONLINE HERE
Location: Westside Santa Cruz
831.420.0777
Fern River Resort
Midst the majestic forest in the mountains – a rare & precious garden, nestled on the river, and in the towering redwood trees.
BUY ONLINE HERE
Location: Felton
831.335.4412
Four Points by Sheraton, Scotts Valley
Nestled amid the enchanting redwood forests, Four Points by Sheraton Santa Cruz Scotts Valley is a charming California retreat for both business travelers and adventure seekers alike
BUY ONLINE HERE
Location: Scotts Valley
831.438.1500
Hampton Inn Santa Cruz
At the heart of Santa Cruz, Hampton Inn features an exquisite 3-story atrium, recently renovated guest rooms with flatscreen 37″ TV’s, fridges, microwaves, and DVD players. Minutes from beach/boardwalk or downtown Santa Cruz.
BUY ONLINE HERE
Location: Santa Cruz
831.457.8000
Hilton Scotts Valley
Mountain retreat setting just 15 minutes from the Silicon Valley and 10 minutes to the Beach and Santa Cruz Beach Boardwalk.
BUY ONLINE HERE
Location: Santa Cruz
831.440.1000
Hotel Paradox
At Hotel Paradox, we will stir your sense of adventure, whether you decide to relax by our outdoor pool, explore the iconic Santa Cruz boardwalk on one of our cruisers or take a short drive to the majestic redwoods.
BUY ONLINE HERE
Location: Santa Cruz
831.425.7100
Ocean Echo Inn & Beach Cottages
A hidden gem with direct access to a favorite local beach between Santa Cruz and Capitola, the Ocean Echo Inn & Cottages is a charming location with quaint rooms.
BUY ONLINE HERE
Location: Santa Cruz
831.462.4192
Pajaro Dunes Resort
Unique beachfront rental homes and condos located along the beautiful Monterey Bay. Off-season specials!
BUY ONLINE HERE
Location: Watsonville
831.728.7400
Seascape Beach Resort
Seascape Beach Resort is located in the greater Monterey Bay area. Whether you’re celebrating a wedding or making family memories, their suites and villas pair the comforts of a beach home with the services and amenities you expect in a luxury resort.
BUY ONLINE HERE
Location: Santa Cruz
831.425.7100