MARTINELLI & COMPANY CELEBRATES A BIRTHDAY!
2018 marks S. Martinelli & Company’s 150th anniversary! Founded in 1868 and still family-owned and operated, this sweet business is headquartered in agricultural-rich Watsonville. Martinelli’s debuted a family-friendly tasting room in 2016, where visitors can sample Martinelli’s juices, sparkling ciders, mulling spices and limited edition products. Once producing champagne cider using apples from California’s first commercial orchards, Martinelli’s shifted production once Prohibition was enacted. During this time in history, the company grew exponentially, encouraging Americans to “drink their apple a day.” Today, visitors to the tasting room view archival photos, vintage machinery, and an historical film shown at the tasting bar.