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July 02, 2015

Santa Cruz County 4th of July: Safety and Clean Up

Santa Cruz County beaches will host thousands of visitors over the 4th of July weekend. In fact, it marks the busiest beach weekend of the season! In an effort to protect and preserve our beautiful county, violators who disrespect the beaches will be subject to "Triple Fines". Read more below about specific violations of the Municipal Code that will be subject to a minimum fine of $532. Be safe, have fun, and

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April 21, 2015

Sailing Santa Cruz: Getting Ready for the Wednesday Night Sailboat Races

Photo by Tyler Fox Photo by Tyler FoxSanta Cruz is known near and far for its surfing legacy. Surfer Magazine named Santa Cruz the best surf town in the U.S., we are

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July 16, 2014

Reputation of Exceptional Santa Cruz Products Expands Regionally and Nationally

What do Oprah Winfrey, author John Grisham and Christina Aguilera have in common? They are all longstanding customers of Annieglass, Inc., now celebrating 30 years of creating “Art for the Table.”Is there anyone in Santa Cruz who doesn’t feel proud to say that Annieglass is made right in our own town? I certainly did when I saw Annieglass in the gift shop at the Ahwahnee Hotel in Yosemite!Ann

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July 10, 2014

Fan Photo of the Week

Check out this dreamy #SantaCruzNow capture by Instagram fan, @scottbell99! Have you ever ridden the Sea Swings at the Santa Cruz Beach Boardwalk?Sea Swings - Santa Cruz
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July 08, 2014

5 Best Sweet Treats

Santa Cruz has a remarkable number of ways to indulge your sweet tooth. When in town, I’ll rationalize a stop at one of the following spots for an afternoon pick-me-up. Like Jerry Seinfeld recently commented on his way to a cronut shop, sweets are like “mini vacations in your stressful day.” Here then are five suggestions for a delicious, bite-sized getaway:

BY Garrick Ramirez

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