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October 22, 2017

How to Dress Like a Local

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Santa Cruz County definitely marches to the beat of its own drum when it comes to fashion. It’s comfort first and the more outdoorsy you look, the better. Going to the store in your active wear is perfectly acceptable (yes, the active wear video describes the area perfectly) and yoga leggings stay on hours after class. There are of course plenty of fashion conscious individuals among us, but the relaxed surf culture has a strong influence on almost everyone’s style, especially on the weekends.

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October 08, 2017

Rediscover the Santa Cruz Wharf

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Extending a half mile into the Monterey Bay, situated between the colorful Santa Cruz Boardwalk and the surfer-filled waves of Steamer Lane, the Santa Cruz Wharf offers some of most thrilling views along the California coast. At 2,745 feet, it’s the longest wooden pier in the United States, resting on over 4,400 Douglas-fir pilings. Built in 1914, the timber centenarian continues to offer a timeless Santa Cruz experience. Stroll its wooden walkways—ideally with a cup of clam chowder in hand—and discover fresh-seafood eateries, local gift shops, nature and history displays, fun seasonal events, and of course, those famous barking sea lions.

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October 08, 2017

Exploring Pleasure Point

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With colorful surf shops, charming beach cottages, and a shoreline teeming with surfers and beachgoers, Pleasure Point is the kind of quintessential beach community that enlivens Hollywood movies and lures envious tourists to California’s sunny shores. Situated on Santa Cruz’s east end, this seaside neighborhood is one of the most vibrant surf destinations along the California coast. The easy going ‘hood earned its hedonistic name from Prohibition-era shenanigans, but you’d swear it’s because spending a day here is such a joy, no surfboard required!

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October 05, 2017

Get Stoked on Santa Cruz Surf Culture

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You don’t need a wetsuit to dip into Santa Cruz’s vibrant surf culture. Mainland U.S. surfing began here in 1885, eons before Jan and Dean serenaded SoCal beach goers. More than a century later, our flourishing surf scene continues to generate waves of excitement. To help get you stoked on the local surf culture and heritage, we’ve assembled a surf-themed guide to Santa Cruz. Follow along and you’ll be soon throwing shakas, grinding poke bowls, and maybe even going toes on the nose.

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September 27, 2017

How to Celebrate Fall in Santa Cruz County

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Though we’re never quite ready to bid adieu to summer, we’re always eager to welcome fall. The magical season sees life’s pace begin to slow, the air turn crisp, and sunlight bathe everything in golden hues. We love scouring pumpkin patches for the perfect jack-o-lantern, and watching masked, pint-sized ghouls wander streets with trick-or-treat bags held wide open. A noticeable uptick in baked goods doesn’t hurt either. Below we share some ideas for how to celebrate autumn in Santa Cruz County with plenty of frights, food, and fall color to last the season.

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