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Travel BLOG
February 21, 2018

Work It: Chef Marshall Bishop of Soif

All photos by Garrick Ramirez

Since opening in 2002, Soif has been our go-to spot for a globe-hopping wines, perfectly paired dishes, and a fetching, candle-lit atmosphere. Now, new chef Marshall Bishop promises to elevate the experience further. After working alongside superstar chefs such as Thomas Keller, Bishop is bringing some sparkle to the Santa Cruz food scene. In between his menu planning and dropping off bowls of complimentary spiced popcorn at diners’ tables, we sat down with Chef Bishop to chat food, Santa Cruz, and his method for creating recipes.

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January 15, 2018

Westside Santa Cruz

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The bustling Westside neighborhood has come a long way since its Brussels sprouts packing days. While you may have heard about the hip coffee shops, stylish boutiques, and small-batch wine, beer, and spirits producers that have made it a local hot spot, the area is also home to some of the most striking natural wonders in Santa Cruz County. Here’s your guide on where to hit the Westside’s trails, sales, and pale ales.

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August 28, 2017

Meet the Chefs, Winemakers, and Gardeners Behind Your Next Santa Cruz Meal

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Santa Cruz County boasts acres of beautiful farmland, from pumpkin patches and strawberry fields to vineyards and apple orchards. Even though we might pass by one of these crops when driving north towards Davenport or south through Watsonville, for most of us, farmland stays on the outskirts of our imagination. We rarely know which plot of land our food came from, much less the farmer who grew it.

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April 03, 2017

My Weekend in Santa Cruz...SPRING BREAK!

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I really can't complain about how I spent my weekend...Friday I was at the beach until the evening, Saturday I was in the warm sun and redwoods in Scotts Valley and Felton, and on Sunday I travelled south to Seascape for some wide-angle beach views. But regardless of how much I squeezed in there's always room for more! Check out how some of our fans spent their weekend in Santa Cruz and let it inspire you for your next visit!

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February 01, 2017

Seek Out These Farmers’ Market Finds

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In the very spot where Santa Cruz County’s farm-focused organic produce and artisanal goods are produced, locals know that the secret to the freshest produce is sunshine, salt air, and a cool, classic Santa Cruz vibe. Take a video tour of our local farmer’s market scene and see how we cruz!

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